![]() ![]() “Beauty touches everyone… we’re expanding beauty into what we already know works. She noted that a range of talent was carefully selected, and the resulting mix of fashion influencers, makeup artists and YouTubers was no accident. “Just like anything we’ve done forever and ever, we always want to work with influencers because it’s the easiest way to get the word out,” said Raissa Gerona, vice president of brand marketing at Revolve, who oversees influencer strategy. A host of services will be available to the more than 100 high-value Revolve customers that will be in attendance, ranging from making custom eye shadow color kits from ColourPop to getting hair and nails done at Ouai and NCLA’s booths. This weekend, five influencers - Patrick Ta, Rachel “Rocky” Barnes, Jenn Im, Amy Pham and Jasmine Saunders - will be on hand at the Revolve Social Club to do beauty demonstrations during a two-day event. Revolve has tapped into its network of influencers to help with the launch, too. It’s something we’ll have to learn and adapt to, but something that will be very significant over the long-term.” He added: “I don’t have a specific target, but we’re investing a lot of resources and attention ….Internally, we do think it’s going to be a meaningful portion of our business for sure. I have a hard time with that question because, with all the segments growing, it’s hard to judge if it’s going to be 10 percent of the business if Revolve is two or three times the size. “That’s one thing I get asked a lot in terms of different segments of the business. When asked how big he thought the beauty business could become, Mente said was unable to give a definitive answer. The same individual said the company, fueled by high-double-digit growth, is on track hit half a billion dollars in sales by year’s end. ![]() He declined to disclose sales figures or projections for this year, but an industry source confirmed the retailer surpassed $400 million in revenues during 2015. Mente said last year that the company was on track to do $400 million in sales in 2015. Beauty is something the company had thought a lot about the past several years, he said, but understanding the beauty landscape and building a sizable customer base - with trust in the retailer - needed to come first. “This is probably something we should have done years ago,” Mente admitted. In over three-and-a-half years, this has grown into a substantial category for Net-a-porter, with a search on yielding about 6,000 beauty products. “It’s all relative….It’s big in that we have 45 brands in beauty, but in apparel we have almost 600 brands,” Mente said.īut the launch is big when compared to the 30 beauty brands that Net-a-porter had on site when it introduced its beauty category, called The Quintessential Edit at the time, in 2013. Once hair is dry, apply directly to the ends of your hair to soften & smooth.He also emphasized that covering every category of beauty was a priority, similar to what the retailer does with fashion - but was hesitant about describing the rollout as a big entry into the category.Apply oil to ends of damp hair to protect against blow dry heat damage. For hair, use every day after shampooing or conditioning. ![]() Mix a drop with your favorite face cream, foundation or body lotion to enhance its benefits.
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